School of Agriculture, Food and Rural Development




Based within an academic institution that is respected both nationally and internationally, we are able to bring the latest knowledge to address research questions about how consumers, food producers, retailers and processors think about food and how they make their decisions about it. We are able to link decision-making to people’s physiological and psychological responses to foods and ingredients.

Drawing on academic expertise provided by internationally respected experts, NU-Food offers unique facilities for your research needs. We can provide the latest research facilities and equipment including:

  • an industry-standard pilot kitchen and sensory testing suite
  • assessment rooms for human intervention studies
  • fully equipped laboratory facilities and training kitchen
  • meeting rooms and focus group amenities
  • 'virtual' food choice environments
  • cognitive testing facilities

All of these facilities can be seen in our NU-Food brochure (PDF: 9MB).

Contact us for further details.


We help you extend your knowledge of the impact of different environments on food choices


NU-Food facilities and our research expertise come together to help you extend your organisation’s knowledge and understanding about the impact of different specific environments, such as catering or retail outlets, on consumer food choices.

Using virtual reality, sensory assessment and other cutting-edge technologies, NU-Food helps you to measure consumer perceptions, attitudes and values.

For all enquiries regarding booking our facilities, contact:

Dr Anthony Watson
Telephone +44 (0)191 208 3592


NU-Food Staff

Wendy Bal
School Laboratories Manager

Telephone: +44 (0) 191 208 6619

Dr Kirsten Brandt
Senior Lecturer

Telephone: +44 (0) 191 208 5852

Karl Christensen
Industry Development Manager

Telephone: +44 (0) 191 208 8853

Professor Lynn Frewer
Professor of Food & Society

Telephone: +44 (0) 191 208 8272

Dr Thomas Hill
Senior Lecturer in Nutrition

Telephone: +44 (0) 191 208 5071

Telephone: +44 (0) 191 208 8889

Dr Georg Lietz
Senior Lecturer

Telephone: +44 (0) 191 208 6893

Dr Edward Okello
Executive Director of the Medicinal Plant Research Group

Telephone: +44 (0) 191 208 5175

Dr Luca Panzone
Lecturer in Consumer Behaviour

Telephone: +44 (0) 1912083594

Professor Chris Seal
Prof of Food & Human Nutrition

Telephone: +44 (0) 191 208 7650


The experience of our staff will help address key questions about all aspects of food


The research experience of our academic staff will help you address key questions about consumer food choices, food health claims, food labelling, food quality and nutritional, cognitive and sensory responses to food.

Our research experience can help you to understand the impact of factors, such as food labelling, on consumer behaviour. We use knowledge generated within Newcastle University to test the public’s responses to nutrition, food safety and sustainability labels in a virtual laboratory and address the questions you want answered.

We have built up expertise in human nutrition research over many years. We can help you investigate factors affecting food quality, and are able to design and carry out studies into the mental and physical health benefits of products, as well as consumer sensory responses to them.

Extract from Trust Me I'm A Doctor, BBC. Permission granted.


‘Sunshine eggs’: a novel vitamin D enriched food to improve vitamin D status in UK consumers?

Healthy Caucasian and South Asian volunteers aged 18-35 years are needed for an 8-week dietary intervention trial from January to March 2017.

A £20 Amazon voucher will be given in addition to the reimbursement of reasonable travel expenses involved in taking part in the study. If you are interested in participating in the study or would like further information, please contact us via email.

Sunshine Eggs: Detailed study information