School of Agriculture, Food and Rural Development

Staff Profile

Dr Diogo Monjardino De Souza Monteiro

Senior Lecturer in Agr-Business Man


Diogo is Senior Lecturer in Agribusiness Management and currently the director of the Agribusiness Management Bachelor’s degree at School of Agriculture, Food and Rural Development, Newcastle University.

He holds a BSc in Animal Science (Universidade de Evora Portugal), MSc in Agro-Food Marketing (Mediterratean Agronomic Institute of Zaragoza) and in Resource Economics (University of Massachusetts in Amherst) and PhD in Resource Economics (University of Massachusetts in Amherst).His main research interest and expertise is understanding how firms and consumers use information to make their decisions. He is also interested in understanding how  information may impact  consumer, managers and public agents behaviour. His research program is in applied food economics and marketing. Currently his research addresses three main questios: 1) can information conveyed through mobile technlogies and social media help consumers adopt healthier or more sustainable food choices? 2) How can we ensure with compliance with quality standards based on credence atribute and trust in claims for food quality attributes? 3) When can we rely private-public partnerships to deliver food policy goals?   Other research interests are the economics of traceability, food safety, food losses and waste and food quality standards certification.

He published at the American Journal of Agricultural Economics, Agribusiness an Internationa Journal, British Food Journal, European Review of Agricultural Ecomomics and at Food Policy. Co-authored two book chapters on the economics of food safety and traceability. Between 2013 and 2016 he was Managing Editor of the Internationall Food and Agribusiness Management Review and in 2013-2014 co-edited the Special Issue Changing Food Consumption Behaviours published at Psychology and Marketing (vol 28, issue 3).

Recent projects are:

1.       Smart nutrition labels –This ongoing project with colleagues at the Kent Business School and the School of Economics at the University of Kent. Our aim is to examine whether the provision of aggregate nutrition information on the content of food shopping basket helps consumer make healthier food purchases. This research is sponsored by the British Academy.

2.       Fraud in Green markets – I am collaborating with colleagues at the Grenoble Applied Economics Lab, which is a joint venture between INRA and the University Pierre Mendes France.  We developed an economic experiment to investigate the effect of market size and alternative monitoring and enforcement rules on the mitigation of fraud in labels with collective reputation (such as organic). This research has been sponsored by the INRA and the University Pierre Mendes France.

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Undergraduate Teaching

ACE3012 Advanced Agri-Business Management  Module Leader

The purpose of this module is twofold: 1) to enhance your business decision making and reporting skills, using a market simulation tool. This will be covered in the Autumn Semester. 2) To introduce advanced corporate management strategy topics and current issues in agribusiness business management.

ACE3066 Food Policy and Evaluation                  Module Leader

This module examines food policy from an applied economics perspective. More specifically, we will introduce the economic concept of welfare and the basic frameworks is used to understand how food policy options are designed and assessed. Then we will discuss a range of contemporary food policy issues and present alternative instruments that have been used address them. Finally we will examine and discuss the implications of food policy options for businesses and consumers.

Postgraduate Teaching

ACE8109 Agri-Food Marketing                            Module Leader

ACE8110 Food Policy and Evaluation                  Module Leader