Current Research Interests
- Understanding and measuring societal and individual responses to risks and benefits associated with food, health, sustainability and safety.
- Developing and testing risk (benefit)communication strategies and other public health interventions related to food choice, including policy translation of scientific results.
- Developing qualitative and quantitative methodologies to understand attitudes and behaviours related to food, (including both microbiological food hazards and societal and consumer responses to emerging food production technologies
- Stakeholder analysis and operationalising scientific foresight regarding research agenda setting, policy and governance in the area of emerging food technologies, and food and agricultural risks.
- Adapting and applying systematic literature review methodologies to social science publications in the area of consumers and food choice
- Developing new approaches to assessing social-economic impacts of food risks and other food issues.
- Evaluating the effectiveness of public engagement in the agrifood sector, as well as measuring policy impact
Lynn has had extensive involvement in EU projects, primarily in the area of social science and the (agri) food sector (20 to date, including projects starting in 2011), and have been workpackage leader or coordinator in many of these. Recent examples include Pegasus (scientific coordinator), Safefoods (Workpackage leader in Consumer Behaviour), Europrevall (theme leader, Socio-economic issues), Qualibra (workpackage leader), Go-global (workpackage leader), INNOVA (workpackage leader) and BROWSE (workpackage leader). In addition, Lynn has been PI for funding from, inter alia, the DUTCH NWO and VWA, UK DEFRA and industry bodies such as the Mobile phone industry board, SUSCHEM. Whilst employed in the UK I have been awarded research grants from the UK FSA, DEFRA, DoH, and BBSRC CSG .