ACE1006 : Agri-Business Economics (2009)
| Semester 1 | 10 Credits |
| ECTS Credit Value | 5.0 |
Summary
The aim of this module is to introduce students to selected principles of economics as they apply to the business environment. It is designed for first year undergraduates. Extensive use is made of business examples and case studies.
Aims
To cover selected principles of economics from a business perspective. To show how economics can be used to understand business problems and aspects of the business environment.
Outline Of Syllabus
Business and economics; Business and markets; Background to demand; Background to supply; Supply – short-run profit maximisation; Supply – alternative strategies.
Intended Knowledge Outcomes
By the end of the module students should be able to understand how economics relates to the business environment.
Intended Skill Outcomes
By the end of the module students should be able to apply selected economic principles to the analysis of business behaviour. The module also prepares students for further economic study at subsequent stages of their degree programme.
Teaching Rationale And Relationships
Lectures, backed-up with extensive, freely-available, web-based material directly linked to the recommended text, convey the underlying principles.
Reading List
- Economics for Business (4th Edition) (Essential reading)
Author: John Sloman and Kevin Hindle
ISBN: 0273709089
Staff
| Dr Lionel Hubbard |
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