Graduate's tea leaves retailers thirsty for more

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Newcastle graduate Adam Soliman (BA Accounting and Finance 2009) is brewing up a storm with his specialist tea brand, Charbrew, which will shortly arrive in Sainsbury's. 

Having started selling his blends of black and herbal teas at farmers' markets and smaller shops, Adam will now stock his goods in 400 of the supermarket’s stores across the UK, in addition to retailers such as TK Maxx and Booths. The company is also taking its first steps in international markets as well.

Adam, who launched the brand in 2009 while he was studying at Newcastle University, explained: 'Tea is not just a drink—it’s a ritual of life. We drink it when we’re relaxing or as a pick-me-up and it’s always been an important part of my life.

'This passion has now become a successful business—and as a result I’ve tried hundreds of different types of tea.'

While at University, Adam spotted a gap in the market for specialist teas—and with the help of the University’s Careers Service, he set up Charbrew.

Using tea leaves and real fruit pieces as well as high quality spices from around the world, Adam  specialises in novel flavours of tea, such as strawberry and cream and Tropical Rooibos; a blend of South African redbush mixed with cardamom, coconut, orange peel and lemon grass.

Other Charbrew stockists include TK Maxx, Booths, Lakeland, and a number of independent shops and cafés.

For more information, visit the Charbrew website.

published on: 2nd September 2011

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