Our International Marketing MSc will give you a thorough understanding of marketing theories. You will learn how to apply these to real world business challenges.
Organisations are becoming increasingly aware of the importance of understanding what their customers want and the necessity to develop products and services that meet their needs and aspirations.
This course is for those who want to study a postgraduate qualification with a commercial focus. It consists solely of marketing orientated modules.
What you'll learn
You will specialise in marketing within an international context. This includes rapidly developing issues surrounding:
- international communications
- brand management
- customer relationship management
Throughout the course, you will develop relevant research techniques. You need these to investigate and critically analyse international marketing issues.
You will gain:
- a systematic understanding and critical awareness of international marketing theory
- the ability to apply theory to international case studies, markets and issues
- the ability to measure market performance and consumer behaviour
- knowledge of ethical issues and their implications in marketing
On completion of the course you will gain:
- access to the largest professional international marketing networks that provide you with resources, training and support throughout your marketing career
- practical marketing experience, which is highly attractive to employers
- industry links developed through modules (eg Principles of Marketing) and a regional marketing competition
Chartered Institute of Marketing
This course is accredited by the Chartered Institute of Marketing (CIM), one of the world's leading international bodies for marketing and business development.
Successful graduates can undertake further study for a CIM qualification at the highest possible entry level, namely the Chartered Postgraduate Diploma in Marketing.
This course does not provide a CIM qualification or membership, this is dependent on relevant work experience.
Market Research Society
Our course is only one of six in the UK to achieve Market Research Society (MRS) accreditation. The accreditation offers a route to certified member status of the MRS without any further exams subject to work experience.
You will be able to develop your career in marketing roles on the agency and in-house sides. You will also be able to enter graduate roles at blue chip companies.
Graduates from the course have moved into various roles, including:
- Search Marketing Manager
- Communications Specialist
- Marketing and Design Executive
- Digital Account Manager
- Assistant Brand Manager
The course is modular, comprising 180 credits.
Practitioner and research led teaching
Profiles of the academic staff who teach on the course:
Modules for 2017 entry
- NBS8045 The International Business Environment
- NBS8507 International Marketing
- NBS8508 Market Analysis
- NBS8509 International Brand Management
- NBS8510 International Marketing Communications Management
- NBS8512 Dissertation in Marketing
- NBS8514 Marketing Research
- NBS8517 Consumer Behaviour
- NBS8526 Principles of Marketing
You will take a further 20 credits from the following:
Fees & Funding
The fees displayed here are per course.
Full time: £7,200
Full time: £7,200
Full time: £18,000
A 2:1 honours degree, or international equivalent, in any subject.
To study this course you need to meet our Band 6 English Language requirements:
Direct Entry: IELTS 6.5 overall (with a minimum of 6.0 in all sub-skills)
If you have lower English Language scores, you may be accepted onto a pre-sessional English course.
Our typical English Language requirements are listed as IELTS scores but we also accept a wide range of English Language tests.
The equivalent academic qualifications that we accept are listed on our country pages.
Pre-sessional English Course RequirementsPre-sessional English Course Requirements
- 6 week Pre-sessional entry: IELTS 6.0 overall (with 6.0 in writing and a minimum of 5.5 in all other sub-skills)
- 10 week Pre-sessional entry: IELTS 6.0 overall (with 1 sub-skill at a minimum of 5.0 and 3 sub-skills at a minimum of 5.5, including writing)
You can study our Pre-sessional English course at the INTO Newcastle Centre.
How to Apply
The course starts in September. There is no application closing date for this course.
We suggest international students apply at least two months before the course starts. This is so that you have enough time to make the necessary arrangements.
If you live outside the UK/EU you must:
- pay a deposit of £1,500
- or submit an official letter of sponsorship
The deposit is payable after you receive an offer to study at Newcastle University. The deposit is non-refundable, but is deducted from your tuition fees when you register.
The programme has taught me how to handle marketing problems in real life situations. Prior to starting my Masters, I had a theoretical understanding but this programme really challenged me to put my knowledge into practice. Aside from the academic content, there were great opportunities to network with colleagues and build professional relationships.
This programme has so far equipped me with a set of new skills that are vital in today’s competitive business world. It's definitely helping me build a strong foundation that will help me stand out from other candidates when applying for jobs. I've learned so much from my courses through case studies and group projects, as well as Careers Service sessions.
I really enjoyed the attitude of the teaching staff towards students, their willingness to help and take time to explain all aspects of the module. Besides theoretical lectures, we also had practical seminars which allowed us to put all of our knowledge into practice and were a great exercise in critical thinking.
Studying marketing on this programme will really help me to fulfil my career goal as a marketer. I learned about the complexities of marketing in an international context and the programme has taught me to see the world on a bigger scale. It also taught me to improve my analysis and researching skills since it included several subjects in which students conduct their own research. I really enjoy everything about marketing and I’m glad that I had this opportunity to learn.
The programme taught me how to conduct proper academic research and analyse it effectively, which was not something I had experienced before. Additionally, it's CIM-accredited which will be recognised and appreciated by future employers. I've enhanced my network as I met many people from different backgrounds and made new friends.
There were also lots of opportunities to apply what we learned on projects or real business cases. It was a good chance to experience and develop teamwork skills, which will be an essential part of our future jobs. Compared to my undergraduate studies, I also experienced a range of different assessment methods such as written exams, essays, oral group presentations and case studies.
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