Join Professor Jean-Pascal Gond as he investigates Mobilizing Tools to Develop Markets: Unpacking the Practices of Corporate Social Responsibility Consultants
Date/Time: Wednesday 16 November, 16.00 - 18.00
Venue: Newcastle University Business School, Room 4.23
This seminar looks at research that combines insights from the sociology of markets and studies of management practice and tools and examines the practices by which organizational actors design and mobilize tools in order to construct and organize markets.
Building on 30 interviews and a rich set of secondary data, the event looks at a qualitative analysis of the development of a market for consultancy products and services for Corporate Social Responsibility (CSR) in Québec (Canada).
The research analytically induced a set of ‘engineering’ and ‘commodifying’ practices that consultants mobilize to respectively ‘design’ and ‘mobilize’ tools in ways that help creating or expanding this market. It then shows how distinct types of consultancies, tools and practices ‘mangle’ together at different stages of market development to shape market agencements.
We will discuss how tools play a key role in the organizing dynamics that sustain markets and theorize how (micro-level) practices are involved in the (macro) process of market construction.