Case Study - Ageing: The Bench

Changing Age for BusinessThe needs of the older population are often neglected during the design of products and services.

Design Network North recognised this and set up an exemplar project with Newcastle University focused on street furniture.

Through Changing Age for Business, the design and manufacturing companies involved were able to participate in consultation with:

to enable the design to be tailored to the needs of the end users.

The contemporary design has a number of features that make it suitable for use by older people. It is a great example of user driven inclusive design and, as such, is well positioned to address this growing market.

"I worked closely with the Institute and Voice North, and began holding consultation sessions with groups of older people who were interested in giving feedback to the project. It has been a rewarding and pleasurable experience. There is certainly a correlation between the amount of consultation and the success." Jonathan Butters, Butters Innovation.

Contact the Institute for Ageing to discuss how we can help you to access University expertise.


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