Dr Amy Guo
Researcher in Intelligent Mobility

  • Email: weihong.guo@ncl.ac.uk
  • Telephone: +44 (0) 191 208 8202
  • Address: School of Civil Engineering and Geosciences
    Room 2.22
    Cassie Building
    Newcastle University
    Newcastle upon Tyne
    NE1 7RU
    UK

Background

Amy is a Research Associate in Intelligent Mobility at the Transport Operations Research Group (TORG). Her area of research involves Intelligent Transport Systems (ITS), Intelligent Mobility, Travel Information and Age-related Driving Behaviour. She is particularly interested in testing and evaluating the effectiveness of technologies in improving road safety, meeting growing and evolving mobility needs and enhancing the provision of travel information to a wide range of road users including drivers, public transport passengers, cyclists and pedestrians at various stages of their journey. She uses both traditional and innovative research methods including direct (lab and field) observation, immersive video simulation and role play, and other survey means such as focus groups, interviews and questionnaires to ensure that the research is theoretically informed and empirically rigorous.

Role and Responsibilities

Amy is the leading researcher on the Older Driver Study and the development of a driving lab as part of the SiDE project which is funded by the UK Research Councils. She has also been leading TORG’s involvement in VERITAS project which is a large-scale integrated project funded by the European Commission (7th Framework Programme) and contributes to other projects such as OASIS and NICHES+.

Amy is a reviewer of the journal of European Transport Research Review and also sits in the Reviewers Committee for the ITS World Congress 2012 in Vienna.

Amy is involved in the teaching of the CIV8406 Intelligent Transport Systems and e-Services Module. She also supervises one PhD student, Christopher Emmerson, and MSc dissertations.    

Qualifications

PhD in Evaluation of Future Traveller Information Systems
MSc in Transport Engineering and Operations, Distinction
BEng in Railway Transportation Management, Merit

Memberships

Intelligent Transport Systems UK (ITS UK)
Universities' Transport Study Group (UTSG)

 

Research Interests

Intelligent Mobility

In-vehicle systems

Ageing and social inclusion

Traveller information systems

Driver behaviour

Smartcard

Other Expertise

Working together with researchers from TORG and Informatics, Amy developed an innovative evaluation technique which is called Immersive Video.

By dynamically reconstructing a user’s visual and aural experiences, the immersive video system creates a lab-based framework that captures a number of the contextual factors of real-world mobile information system use. Graphical user interfaces, displayed on a personal mobile device, are used in the evaluation.

Has written and directed several short films on ITS future visions and existing research projects.

Developed methodologies and designed focus groups for the ODPM's National Smartcard Project to investigate how the 'soft-benefits' of smartcards can be evaluated and quantified.

Designed several questionnaires for regional Traveline websites to assess customer satisfaction in an effort to improve their services

Current Work

SIDE

  1. Older Driver Study (the Academic Minute)
  2. SiDE mobile laboratory 

VERITAS 

Postgraduate Supervision

PhD: Christopher Emmerson, In-Vehicle Navigation System for Older Drivers.

Esteem Indicators

Invited speaker at the Rural Digital Economy Seminar on "Older Driver Study" on 6th June 2012 at University of Aberdeen. 

Reviewer for the ITS World Congress 2012 in Vienna. 

Reviewer of the journal of European Transport Research Review.

Invited speaker at the 6th Advanced Forum on Transportation in China, 15 October 2010, Beijing, China.

Invited speaker at Technology Strategy Board's Informed Personal Travel Workshop, The future will be different, London, 8 July 2008,

Awarded the Second Prize in the Department for Transport’s ITS Vision Competition, 2006.

Winner of the Mott MacDonald University Challenge on 5th Moving On Conference in Glasgow, UK. 7 – 9 March 2006.

Awarded the Best Poster in the theme of the Human and Information Environment, Postgraduate Research Conference 2004, Newcastle upon Tyne, UK. 25th June 2004.

Winner of the Michael Trowyer-Foyan Prize, a prize for the best overall student on a Transportation MSc programme: academic year 2002/2003

Funding

EU 7FP VERITAS (2010 – 2013) and SiDE (2009 – 2014)

 

Postgraduate Teaching 

Amy is involved in the teaching of the CIV8406 Intelligent Transport Systems and e-Services Module.