Changing Age for Business

Changing Age for Business is an initiative supported by the European Regional Development Fund (ERDF) and aims to help your business to grow in the emerging market created by an ageing society. We seek to make you aware of the business opportunity and then offer support by developing solutions and services through engaging with the University's skills, knowledge, research and facilities.

The University is harnessing all of its resources under a Changing Age theme to deliver societal and business impact. It also has access to Voice North a large representative group of people across the region that can help companies deliver inclusive design.

Understanding the growing ageing market will provide your company with the opportunity to engage with a longer living, healthier, more discerning and diverse group of active consumers.

We can make this happen by providing access to our University research, knowledge, skills and facilities and help you to:

  • develop your business plan to include the older consumer
  • produce products and services which can be marketed at the ageing population
  • access researchers with world class knowledge and research facilities
  • access scientifically proven business content
  • improve your workforce skills around ageing

The Newcastle Biomedical Research Building, located in the Academic Quarter of the Campus for Ageing and Vitality, forms a key part of the project and is a business hub for ageing. Within the NBRB, the Changing Age Business Innovation Facility is designed to develop partnerships and provide office space for companies working with us. View some recent case studies to see the breadth of work being undertaken.