Christopher Ritson

Emeritus Professor of Agricultural Marketing

BA (Hons) Economics (Nottingham)
MAgrSc Agricultural Economics (Reading)

Centre for Rural Economy
School of Agriculture, Food and Rural Development
Newcastle University

Room 3.15

+44 (0)191 222 6909



I joined Newcastle University in 1979 as Professor of Agricultural Marketing and Head of the Department of Agricultural and Food Marketing. I was Head of the Department of Agricultural Economics and Food Marketing from 1987-1992; and Dean of the Faculty of Agriculture and Biological Sciences from 1992-2002.

I served for nine years on the MAFF National Food Survey Committee and followed this with eight years as the economist on the joint MAFF/DH Food Advisory Committee. I was a founder member of the Food Standards Agency Research Advisory Committee and its Economics Advisory Panel; and I am currently a member of the Agency’s Advisory Committee on Novel Foods and Processes, with a remit to cover consumer and ethical issues. From 2000-2008 I was deputy Chairman of the Home Grown Cereals Authority. I was Chairman of the Agriculture Sub-Panel for the 2001 Research Assessment Exercise.

I formerly retired from the University in 2010, but remain academically active and continue teaching in food economics and marketing, mainly at the postgraduate level. I have recently become interested in Food Ethics. I am editing a book on the subject for Wiley-Blackwell and I am a Trustee Director of the Food Ethics Council.



My research interests are:

Economic and marketing aspects of food choice
Consumer attitudes to food safety
Food and agricultural policy analysis
Food Ethics


Selected Project

Quality Low Input Foods (2003-2008). A Pan-European Framework VI funded project exploring the safety and quality aspects of low input and organic food systems. The project studies the whole food chain from production through to distribution, consumption and marketing. I led the consumer centred part of the work managed from CRE which linked the work of Universities and research centres in seven countries.


Selected Publications

Mitchell Ness, Mary Brennan, Elizabeth Oughton, Christopher Ritson, Eric Ruto (2010) "Modelling consumer behavioural intentions towards food with implications for marketing quality low-input and organic food". Food Quality and Preference, Vol 21, issue 1, pp 100-111.

Bogue, J and Ritson, C. (2006) "Population, Heath and Risk Factors in a Transition Economy". Journal of Consumer Policy, Vol 29, pp 279-300.

Petrovici DA, Ritson C and Ness M (2003) “The Theory of Reasoned Action and Food Choice: Insights from a Transitional Economy” Journal of International Food and Agribusiness Management, Vol 15 No 3.

Frewer LJ, Miles S, Brennan M, Kuznesof S and Ritson C (2002) “Public Preferences for Informed Choice Under Conditions of Risk Uncertainty” Public Understanding of Science 11(4).

"Agro-Food Marketing" (1997) (with D Padberg and L-M Albisu), 492 pp, CAB International, Wallingford, ISBN 085199 143 2 Hbk, ISBN 0 85199 144 0 Pbk,

"The Common Agricultural Policy" (1997) (with DR Harvey), 440 pp, CAB International, Wallingford, ISBN 0 85198 988 8.

C Ritson (1997) "Marketing, Agriculture and Economics - Presidential Address". Journal of Agricultural Economics, Vol. 48, No. 3.

C Ritson and A Swinbank (1995) "The impact of the GATT agreement on EU fruit and vegetable policy". Food Policy, Vol. 20, No. 4, pp 339-357.

C Ritson (1982) "Agricultural Economics: Principles and Policy", 409pp+xiii, (ISA edition), Westview Press, Colorado, ISBN 0 86531 453 5.

C Ritson and S Tangermann (1980) "The Economcis and Politics of Monetary Compensatory Amounts". European Review of Agricultural Economics, Vol. 6, issue 2, pp 121-164.

C Ritson (1972) "Economic Growth and the Optimum Scale of Enterprise in Farming". Journal of Agricultural Economics, Vol XXIII, No.3, pp 251-256.