The main aim of Eat the View (ETV) was to promote sustainable local produce.

• Project Dates: 2001 - 2002 (10 months)
• Project Leader: Terry Carroll
• Staff: Terry Carroll, Karl Christensen, Carlo Liefert, Philip Lowe, Tina Rigarlsford and Angela Tregear
• Sponsors: The Countryside Agency

There were four main objectives to the initiative:

1. Increase consumer awareness of purchased products and the countryside
2. Increase demand for local/regional sustainable products
3. Increase marketing opportunities for producers through promoting landscape
4. Increase sustainable land management practices

To date, research has been undertaken on:

1. Farmers' Markets
2. Publicity follow-up (Journal’s Pride of North Article)
3. North East Food Fair (Seahouses, Northumberland)
4. North East hospitality sector, including a study into regional food groups as a mechanism for fulfilling ETV objectives.