Later this month, Andy Pike’s latest book - ‘Brands and Branding Geographies’ – will be launched by publishers Edward Elgar.
The edited collection offers a vibrant and comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context. The book reveals that despite overstated claims of their ‘global’ homogeneity, ubiquity and contribution to ‘flattening’ spatial differences, the geographies of brands and branding actually do matter.
Within the book, the eminent contributors, leaders in their respective fields, present critical reflections and synthesis of a range of conceptual and theoretical frameworks and methodological approaches, incorporating market research, oral history, discourse and visual analyses.
They reflect upon the politics and limits of brand and branding geographies and map out future research directions.
‘An important effort to pull together multidisciplinary research on the spatial dimensions of brands and branding in an international context.’
– John A. Quelch, Harvard Business School, US
The book reflects the latest element of Andy Pike’s work on the geographies of brands and branding.
Published: 3rd August 2011