Newcastle University

Cross-Cultural Communication & International Marketing, MA

Course Code: 4068
Duration: Full-time 12 months Part-time 24 months

This programme is specially designed, with a flexible, user-friendly structure, for students who wish to acquire knowledge, understanding, and skills necessary to proceed to careers in an international organisation, who would like to enhance their language and communication skills for professional communication in cross-cultural contexts.

Main features of the programme

• Enhancing international employability
• Raising cross-cultural awareness
• Combination of knowledge-based & skill-oriented training
• Focus on communication: written/ oral /interpersonal
• Jointly taught by staff from the School of Education, Communication and Language Sciences and Business School Marketing Group.

Programme structure

All candidates must complete 180 credits. This includes:

Compulsory modules (130 credits)

• Research Portfolio (60 credits)
• Language and Cross Cultural Communication (20 credits)
• The International Business Environment (10 credits)
• Principles of Marketing (20 credits)
• Performance and Decision Management (10 credits)
• International Marketing (10 credits)

Optional modules - Language and Communication (40 credits)

• Cross Cultural Cognition and Bilingualism (20 credits)
• Culture and Intercultural Communication in English Language Education (20 credits)
• Social Psychology of Communication (20 credits)
• Sociolinguistics (20 credits)
• English in the world: Global and Cross-Cultural Issues surrounding English as a Lingua Franca (20 credits)
• Culture, Interculturality and Identity (20 credits)
• Introduction to Psycholinguistics (20 credits)
• Professional Communication (20 credits)
• International Business Talk and Interaction (20 credits)

Optional modules - Marketing (10 credits)

• International Brand Management (10 credits)
• Management and the New Media (10 credits)

Please note that modules offered and module content is subject to change

Teaching is by lectures, case-based workshops, interactive seminars, and individual tutorials. Assessment is by course work (examinations, oral presentations and submitted work) and the research portfolio. The portfolio, different from a conventional dissertation, consists of a set of country files where you discuss the core cultural values of a target country and the implications for cross-cultural communication.

Fees and funding

For more information on fees, funding and how to apply for this programme Cross-Cultural Communication & International Marketing MA

Funding may also be available from the School of Education, Communication and Langauge Sciences.

For any other queries, please contact the programme secretary
Christine Bell
Telephone: +44 (0) 191 222 8830
E-mail: ccc@ncl.ac.uk

Selection for the programme

We don’t usually interview applicants. However, in some specific cases we may contact you and request an interview. Work experience is desirable, but not essential.