CCC8077 : Professional Communication

  • Offered for Year: 2013/14
  • Module Leader(s): Dr Tony Young
    Semester 2 Credit Value: 20
    ECTS Credits: 10.0


    • To provide an introduction to the theory of effective professional communication in cross-cultural contexts informed by recent research.
    • To develop in students an understanding of the role of language in effective cross-cultural professional communication.
    • To provide the opportunity to practice a range of professional skills including negotiation, oral and written presentation, team building, project management, and critical reading skills.
    • To develop the skills and theoretical knowledge neded to have a systematic understanding of, and critical awareness of, current thought on best professional practice in professional communication skills in cross-cultural contexts

    Outline Of Syllabus

    Specific syllabus content is subject to group needs analysis. The following is indicative content:

    1. Background- cross-cultural professional misattribution and miscommunication: causes and possible cures
    2. Cross-cultural communicative effectiveness: theory and overview of best practice
    3. Negotiation: recent research literature, case studies, skills and practice
    4. Oral Presentation: recent research literature, case studies, skills and practice
    5. Team work and teambuilding in Cross-Cultural contexts: recent research literature, case studies, skills and practice
    6. Critical reading of professional reports
    7. Effective writing of professional reports
    8. Effective participation in cross-cultural meetings

    Teaching Methods

    Teaching Activities
    Category Activity Number Length Student Hours Comment
    Scheduled Learning And Teaching ActivitiesLecture112:0022:00N/A
    Guided Independent StudyAssessment preparation and completion140:0040:00N/A
    Scheduled Learning And Teaching ActivitiesSmall group teaching111:0011:00N/A
    Scheduled Learning And Teaching ActivitiesFieldwork120:0020:00N/A
    Guided Independent StudyIndependent study1107:00107:00N/A
    Teaching Rationale And Relationship

    Lectures are delivered to introduce and discuss key knowledge areas. Student-lead seminars and fieldwork provide opportunities to practise skills. Private study provides the opportunity to enable wider reading and critical evaluation of relevant studies, and to participate in group research projects and presentation preparation.

    Assessment Methods

    The format of resits will be determined by the Board of Examiners

    Other Assessment
    Description Semester When Set Percentage Comment
    Essay2M602500 - 3000 words, hand in after the end of the module.
    Case study2M40Group research project and presentation to be delivered in week 7 or 8 of the module.
    Assessment Rationale And Relationship


    Reading Lists