School of Engineering

Behaviour

Behaviour

Understanding people's motivations for travel behaviour, and potential mechanisms and initiatives to influence future travel choices, is critical. It helps to develop policies and schemes which meet user needs while encouraging a shift towards sustainable travel.

Our research into travel behaviours supports our projects concerning the environment and technology.

We focus on theoretical and empirical investigations of behavioural responses to travel demand management strategies, new technologies and transport developments. These aim to reduce congestion and atmospheric pollution through shifting the demand towards sustainable modes and making a smarter use of the overall transport system.

Our expertise covers a wide breadth of areas, such as:

  • design and dissemination of transport information to support sustainable travel options
  • impact of information and communication technologies (ICT) on behavioural change, and its relationship to the shift toward sustainable mobility
  • impact of habit/inertia, information, peers, attitudes in the shift toward sustainable mobility
  • individuals' adoption of electric and/or autonomous vehicles
  • connection between information and communication technologies and travellers’ perception leading to changing value of travel time (VOT)
  • public response to transport policies
  • road user charging

We apply a diverse range of methodologies and techniques covering:

  • survey design and data collection
    • revealed and stated preference
    • focus group, attitudinal questionnaire
    • panel data
  • quantitative data analysis
    • cluster and factor analysis
    • regression and structural equation models
    • discrete choice, hybrid choice and latent class models
    • duration modelling and survival analysis