School of Engineering

Staff Profile

Laura Wilson

Student Recruitment Manager

Background

Email: laura.wilson@ncl.ac.uk

Telephone: +44 (0) 191 208 6916

Professional Background

Higher Education Sector:
  • Corporate campaign management through an integrated approach including; market research; admissions; strategy; photography; filming; offline/print; outdoor; digital; CRM; data capture; social media; Google PPC/SEO; web landing page and web page optimisation
  • Management and development of relationships with clients including; University Faculties and Services providing professional expertise, strategic direction, meeting marketing and communication needs, resulting in high satisfaction
  • Customer Relationship Marketing (CRM) activity mapping the student journey from enquiry to graduation through the application cycle liaising closely with central admissions. Fully training in Hobsons Connect CRM system
  • Management of high volume CRM digital and print communications targeting prospective students and offer holders in the region of 30,000. Activity includes; research; target audience mapping; photography; copy writing; web integration; data capture and analysis
  • Conversion activity including management of post application visit day communications, coordinating communications for all Faculties 
  • Market research and intelligence gathering through; daily desktop research; survey creation; reporting analysis; analysis of competitor set; identifying threat of new entrants
  • Management of advertising activity for the division liaising with press/publications and designers.  Advertising included; student recruitment; business development/CPD and HR staff recruitment
  • Postgraduate and Part-time Courses Fair event and campaign management
Further Education Sector:
  • Management and co-ordination of promotional campaigns to maximise opportunities and increase student numbers through a range of media including; print; digital; outdoor; PR advertising
  • Recruitment event management targeting prospective students considering further and higher education
  • Project management of part-time, full-time and higher education prospectus production, fulfilment and distribution
  • Data management and market research activity feeding into campaigns
  • Liaising with design agency and graphic design to ensure meeting brand guidelines
Manufacturing Training Sector:
  • Promotion of training opportunities to a wide range of Government stakeholders through a range of media
  • Maximising recruitment opportunities meeting weekly recruitment targets through; employer engagement; recruitment events; agency visits/presentations and manufacturing plant tours including Nissan
  • Hosting of job seeker classes and C.V. development sessions to aid employment search of trainees

Qualifications

  • MA Marketing
  • CIM Postgraduate Diploma in Marketing
  • BA (Hons) Business and Marketing
  • HND Business and Finance
  • National Diploma Business and Finance
  • NCFE Level 3 Counselling
  • NCFE Level 2 Counselling

Previous Positions

  • Northumbria University, Marketing Co-ordinator CRM (July 2013 - March 2016)
  • Northumbria University, Marketing Officer (May 2003 - July 2013)
  • ASSA Training (Automotive Sector Strategic Alliance), Marketing and Recruitment Officer (September 2002 - May 2003)
  • Gateshead College, Marketing Officer (February 2001 - September 2002)