Faculty of Humanities and Social Sciences

Staff Profile

Ali Richardson

Marketing & Student Recruitment Manager


My role is to maximise the recruitment of well-qualified undergraduate and postgraduate students to the Faculty of Humanities and Social Sciences at Newcastle University.

I act as account manager for the School of Arts and Cultures and the School of History, Classics and Archaeology. This includes:

  • analysing and monitoring admissions data to provide management information, spot trends and to highlight issues
  • identifying new marketing and student recruitment opportunities
  • devising, implementing and evaluating strategic marketing plans in order to meet student recruitment targets
  • giving professional marketing advice and guidance.

I also lead on CRM and email marketing for the Faculty, and line manage our CRM Marketing Officer.