Financial incentives for improving uptake of health promoting behaviours

From January 2012 to December 2015
Project Leader(s): Dr Jean Adams
Contact: Jean Adams
Sponsors: NIHR Career Development Award

Leading a healthy lifestyle can reduce the risk of developing a range of diseases.  Giving financial rewards for healthy behaviours, or reducing the cost of these behaviours, is one way of encouraging people to live healthier lifestyles.  This research will explore under what circumstances rewards and cost reductions for healthy behaviours are effective, and what the UK public thinks about this sort of scheme.  The work will include a review of existing research, an evaluation of one reward programme, a study of what type of rewards people find most motivating, and a survey of UK opinions on these schemes.  The results will be used to design effective and acceptable reward and cost reduction programmes to help people lead healthier lifestyles.


Professor Elaine McColl
Professor of Health Service Research

Professor Judith Rankin
Prof Maternal & Perinatal Epidemiology

Professor Falko Sniehotta
Prof Behaviour Medicine & Health Psychol