Newcastle University

Professor Pooran Wynarczyk has been shortlisted for a national award recognising her influential research on inspiring women to engage in STEM subjects.

This research has highlighted the importance of inspirational female role models in encouraging young women to take up subjects like science, technology, engineering and mathematics (STEM).

Professor Wynarczyk has also established a number of ESRC-sponsored role model initiatives at the Business School, to encourage participation in these subjects.  It is this work that has been recognised in the shortlisting for the 2012 WISE Advisor Award. 

The WISE Awards were set up to acknowledge inspiring organisations and individuals that proactively address the core concerns of WISE: promoting science, engineering and construction to girls and young women. 

Professor Wynarczyk, director of the Small Enterprise Research Unit (SERU), said: "I am delighted that the role model initiatives that I have established at Newcastle University Business School have been recognised in this manner.

"Women have been making significant contributions to scientific breakthroughs and innovation throughout history, but negative perceptions and stereotypes are putting off the future generation.

"My work shows that we need to open our eyes and see the adverse effect negative labelling of women in scientific and technological fields is having on the labour market and instead, promote a greater visibility of those women who are enjoying progressive and rewarding careers.

"Female role models are incredibly important as they allow individuals to showcase their achievements and could encourage more girls to get involved in business - especially in areas such as science and technology which have traditionally been associated with men.

"My research at Newcastle University Business School has revealed the ambitious, invisible, female workers employed in STEM related industry, and I hope that my work continues to inspire future female leaders while shaping this area of national debate."

The award winners are set to be announced on 29 November, at the 2012 WISE Awards ceremony presided over by HRH The Princess Royal.