Publication.

The mobile network as a new medium for marketing communications. A case study from Finland (2006)

Author(s): Karjaluoto H; Leppaniemi M; Salo J; Sinisalo J; Li F

      • Book Title: Handbook of Research in Mobile Business: Technical, Methodological and Social Perspectives
      • Pages: 708-718
      • Publisher: IDEA group publishing (IGP)
      • Publication type: Book chapter
      • Bibliographic status: Published

        Keywords: m-Marketing, M-Commerce, M-Business, Finland, Networks

        Staff

        Professor Feng Li
        Visiting Professor