Newcastle University

Introduction

Joanna's research interests are centred around the personal and professional opportunities and challenges created by technological developments across science, business and the creative industries (in particular music). Current research covers analysis of changing value frameworks and business models across these sectors. Joanna teaches Strategic Marketing to EMBA students and is Senior Tutor for BA Marketing and Management. Her Ph.D studied emergent music industry business models. Joanna is Chartered Fellow of the Chartered Institute of Marketing and Chair of the North East Regional Board of the CIM. She is also a Fellow of the Institute of Business Consultants.

Background

Joanna Berry completed her first degree in Law at St Anne’s College, Oxford and became a lawyer in South Africa. On her return to the UK she became involved in the marketing, advertising and interactive entertainment content production industries in London. Having set up and run three businesses, Joanna went on to take her MBA with distinction at Newcastle University Business School, and her Ph.D in May 2011. Joanna was Project Manager for a 1 year, ESRC funded research investigating 'Sustainable Business Models in the Creative Industries'. She was bought out of all academic activities from 2008 - 2010 to run Inkspot Science Ltd, www.inkspot.co, which provides a collaborative online environment where SMEs, research organisations and academic institutions can share, analyse, automate analysis and store their data. Previously Joanna was Academic Director for the Executive MBA Programme, teaching Strategic Marketing, Management Consultancy and Small Business and Entrepreneurship to these students. She has also created a new Masters in Arts, Business and Creativity.

Roles and Responsibilities

Director of Engagement

Senior Tutor, BA Management and Marketing

Lead, Cultural and Creative Economy Unit

Qualifications

MA (Oxon)

MBA (Distinction)

PhD

Postgraduate Certificate in Academic Practice

Previous Positions

CEO, Inkspot Science Ltd
MD, B.E Studios Ltd
New Business Development Director, Marketing Minds Ltd
Founder and Managing Director, National Register of Personal Fitness Trainers, U.K.
Business Development Manager, Europe and East Asia, World Economic Forum, ‘World Link’
International New Business Director, Portland Poster Specialists, U.K.
Sales Executive, British Satellite Broadcasting, U.K.
Sales Executive to Advertising Manager, Haymarket Publications, London, U.K.
Articled Clerk, Venter, Gresse en Du Plessis, Krugersdorp, South Africa.

Memberships

Chartered Fellow, Chartered Institute of Marketing
Vice Chair, North East Regional Board,  Chartered Institute of Marketing
Fellow, Institute of Business Consulting
Member, Regional Studies Association
Member, Association of MBAs
Member, British Academy of Management

Informal Interests

Family, classical music, health and fitness
Literature and education
Volunteer for ‘Seven Stories’: The National Centre for the Children’s Book

Research Interests

Joanna's research interests are based at the interfaces of technology, creativity and science. In particular her research to date has touched on the following:
Cultural and Creative industries
Digital media and digital industries
E-business
Cloud Computing

Other Expertise

18 years of business practice across media, advertising, marketing and publishing industries

Current Work

Writing and updating papers from PhD published June 2011, on the effect of the Internet and related technologies on music industry business models
Lead for NUBS Cultural and Creative Economy Unit
Chief Executive Officer of Inkspot Science Ltd through two year buy out from 09/08 to 09/11 (www.inkspot.co), a company which provides a collaborative online environment where researchers developers collaborators and scientists in SMEs, research organisations and academic institutions can share, store, analyse, and automate the analysis of their data.
Building upon ESRC funded grant to investigate sustainable business models in the creative industries
Creation of mixed-module collaborative Masters in the creative and cultural industries: the MA in Arts Business and Creativity 

Future Research

Further research on a variety of aspects of the music industry from the point of view of different stakeholders; consumers, artists, labels.

Expansion of this research agenda to a broader range of industry sectors

Focus in networks of creativity through work on geographic and sector-based clusters  

Postgraduate Supervision

Supervisor of one PhD student focussing on Open Innovation in the context of Saudi Arabian SMEs

Esteem Indicators

Funding

£15,000 Higher Level Skills Pathfinder grant for creation of short courses in Business for Cultural and Creative Industries (2007)
£57,000 ESRC grant for Business Engagement Opportunities with the Cultural and Creative Industries (2007-2008)
£100,000 single programme funding for E-Science Central, North East Software as a Service: (2008-2009)

Projects

• Identifying and promoting sustainable business models in creative industries
  Project Leader(s): Feng Li

Undergraduate Teaching

Advanced Social Media Marketing, Stage Two

Postgraduate Teaching

Strategic Marketing, EMBA
Small Business and Entrepreneurship, EMBA
Management Consultancy, EMBA

• Berry J, O'Toole M. Culture Crash: Organisational change in the cultural and creative industries in the North East of England.. In: Regional Studies Association Annual International Conference; Regional Development and Policy – Challenges, Choices and Recipients. 2011, Newcastle upon Tyne, Tyne and Wear, UK: Routledge. In Press.
• Berry J. Seattle Band Map: mapping the connections between and evolution of Seattle's cultural and artistic relationships. In: Connected Communities. 2011, Culture Lab, Newcastle University.
• Berry J. Seattle Band Map: mapping the evolution of Seattle's artistic relationships. In: The City: 2nd International Conference - Culture, Society and Technology. 2011, Vancouver, Canada. In Press.
• Papagiannidis S, Berry J, Theodoulou T. A tale of e-business models: from the music to the television industry. In: Lee, I., ed. Emergent strategies for e-business processes, services, and implications: advancing corporate frameworks. Hershey, PA: IGI Global, 2009, pp. 104-122.
• Berry J, Papagiannidis S. Live Music and Performances in a Virtual World. In: M. Pagani, ed. Encyclopedia of Multimedia Technology and Networking. Hershey, PA: Idea Group Reference, 2008, pp. 849-853.
• Papagiannidis S, Berry J. What has been learned from emergent music business models?. International Journal of E-Business Research 2007, 3(3), 25-42.
• Berry J. Music Industry Value Chains in the Early 21st Century. In: British Academy of Management: Building International Communities Through Collaboration.2006,Belfast, UK
• Berry J, Papagiannidis S. Technology: promise or threat? The digitisation of the music industry supply chain. In: Logistics Research Network. 2006, Newcastle upon Tyne.
• Papagiannidis S, Berry J, Li F. Well beyond streaming video: IPv6 and the next generation television. Technological Forecasting and Social Change 2006, 73(5), 510-523.
• Papagiannidis S, Berry J, Li F. Internet Protocol version 6, an assessment and analysis of its potential effects. In: Marshall, S;l Taylor, W; Xinghuo, Y, ed. Encyclopedia of developing regional communities with information and communication technology. Australia: Idea Group Reference, 2005, pp. 564-568.
• Berry J. MVine Ltd A Case Study of a New Digital Music Label from Conception to Launch. International Journal of Cases of Electronic Commerce 2005,1 3 1-20.
• Papagiannidis S, Berry J, Petchey T. The long and winding road? Ebusiness models for small independent record labels. WSEAS Transactions on Information Science and Applications 2005, 2(10), 1723-1730.
• Berry J, Li F. 'IT and Business Models' by JT Hedman and T. Kalling: Review of 'The Global Internet Economy' B. Kogut (ed). Organization Studies 2004. , 25(2), 325-328.
• Li F, Berry J. Book Reviews : J. Hedman and T. Kalling: IT and Business Models 2002, Sweden: Liber/Abstrackt and B. Kogut (ed.): The Global Internet Economy 2003, Boston, MA: The MIT Press. Organization Studies 2004. , 25(2), 325-327.
• Papagiannidis S, Berry J, Li F. Possible impact and implications of Internet Protocol 6 on Television Broadcasts. In: 27th ISBA Conference. 2004, Newcastle-Gateshead.
• Li F, Berry J. The global Internet economy [book review]. Organization Studies 2004. ,25 2 325-327.