Newcastle University London

Archived Events

Academic Workshop: Building and Nurturing Customer and Employee Engagement

A Marketing Research Workshop organised by Newcastle University London on “Building and Nurturing Customer and Employee Engagement”.

Date/Time: Monday 2nd October, 6pm

Venue: 4.09, Newcastle University London, 102 Middlesex Street, London, E1 7EZ

The aim of this workshop is to demonstrate the implications of academic research for business performance and its role in expansion of existing periphery of our academic knowledge. 

The workshop will be delivered by Professor V Kumar, and chaired by Professor Amanda Broderick, the CEO of Newcastle University London.

Professor V Kumar is the Richard and Susan Lenny Distinguished Chair and Professor of Marketing, Executive Director of the Center for Excellence in Brand & Customer Management, Director of the Ph.D. Program in Marketing at the J. Mack Robinson College of Business, Georgia State University and Editor-in-Chief of Journal of Marketing.