ACE2071 : Marketing Strategy: Applications
- Offered for Year: 2017/18
- Module Leader(s): Dr Sharron Kuznesof
- Lecturer: Mr Karl Christensen
- Owning School: Natural and Environmental Sciences
- Teaching Location: Newcastle City Campus
|Semester 2 Credit Value:||10|
This module discusses how to take a strategic approach in marketing planning to achieve competitive advantage. The Module provides practical application of the strategic marketing planning process through a service or product development project.
This module has been mapped against the Chartered Institute of Marketing’s ‘Marketing Strategy’ module.
Outline Of Syllabus
The Module provides practical application of the strategic marketing planning process through a service or product development project.
|Guided Independent Study||Assessment preparation and completion||1||15:00||15:00||Completion of reflective record on group work|
|Guided Independent Study||Assessment preparation and completion||1||20:00||20:00||Preparation for group presentation|
|Scheduled Learning And Teaching Activities||Workshops||22||1:00||22:00||N/A|
|Guided Independent Study||Student-led group activity||1||30:00||30:00||N/A|
|Guided Independent Study||Independent study||1||13:00||13:00||Student reading and extension of learning beyond the taught material|
Teaching Rationale And Relationship
Learning is largely gained through a range of interactive group activities in supervisor supported group projects involving the (desk based) research and development of strategic marketing plan for an existing or new product.
The format of resits will be determined by the Board of Examiners
|Prof skill assessmnt||2||M||50||Group presentation of a strategic marketing or product development plan (15 minute presentation)|
|Reflective log||2||M||50||Personal reflection on group project and translation of theory to practice. up to 1500 words|
Assessment Rationale And Relationship
The module will involve practical application of theory through supervisor-supported group projects involving the (desk-based) research and development of strategic marketing plan for an existing or new product. This group work will be assessed by a group presentation and an individual personal reflection on both working in groups and the translation of strategic marketing theory into practice.
- Reading List Website : rlo.ncl.ac.uk