COM2034 : Introduction to Public Relations (Inactive)
- Inactive for Year: 2017/18
- Module Leader(s): Ms Laurel Hetherington
- Other Staff: Mrs Sally Keith, Mr Jonathan Ward
- Owning School: Arts & Cultures
- Teaching Location: Newcastle City Campus
|Semester 2 Credit Value:||20|
• To develop in students an introductory knowledge, skills and understanding of the values and culture of public relations and its variations in commercial, public, private and voluntary sectors
• To enable students to develop and deploy techniques of writing and campaign planning in public relations
• To develop the ability to apply the methods of public relations to initiate and carry out practical projects in public relations
• To introduce an understanding of the dangers of a range of crises to organisational reputation
Outline Of Syllabus
Introduction and definitions of PR
Stakeholders and publics
Media relations – print and broadcast
PR in the voluntary sector.
Introduction to PR planning.
|Scheduled Learning And Teaching Activities||Lecture||12||2:00||24:00||N/A|
|Guided Independent Study||Assessment preparation and completion||1||50:00||50:00||N/A|
|Guided Independent Study||Assessment preparation and completion||1||1:00||1:00||Class tests|
|Guided Independent Study||Directed research and reading||1||32:00||32:00||N/A|
|Scheduled Learning And Teaching Activities||Small group teaching||12||1:00||12:00||Seminars|
|Guided Independent Study||Reflective learning activity||1||40:00||40:00||N/A|
|Guided Independent Study||Student-led group activity||1||12:00||12:00||N/A|
|Guided Independent Study||Independent study||1||29:00||29:00||N/A|
Teaching Rationale And Relationship
This module will contain a mix of lectures, seminars, group work, and lively two way debates and discussions. You will be expected to keep up with current news and events in both the business and corporate worlds, and there are two non assessed picture quizzes built into the course to check your news sense.
The format of resits will be determined by the Board of Examiners
|Written Examination||60||2||A||50||One hour long test|
Assessment Rationale And Relationship
The first assessment is designed to test two of the key skills employers are looking for; the ability to organise events and the ability to translate corporate material into releases and articles ready for publication. The second assessment requires students to devise a PowerPoint presentation (slides and notes) within one hour to test their understanding of the role of PR within organisations. In both assessments there will be a limited choice of topics.