Study Abroad and Exchanges

Modules

Modules

ECO3009 : Price Discrimination

Semesters
Semester 2 Credit Value: 10
ECTS Credits: 5.0

Aims

To demonstrate how firms can use available information on heterogeneity in and uncertainty of consumer demands to generate higher revenue via various pricing and revenue management techniques.

Outline Of Syllabus

The topics to be covered include:
1. Overview of demand and basic pricing techniques
2. Bundling and tying
3. Multipart tariff
4. Peak-load pricing
5. Advance purchase discounts
6. Refunds
7. Overbooking
8. Other pricing techniques, depending on students’ interest and time remaining.

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Guided Independent StudyAssessment preparation and completion130:0030:00N/A
Scheduled Learning And Teaching ActivitiesLecture151:0015:00N/A
Guided Independent StudyDirected research and reading125:0025:00N/A
Scheduled Learning And Teaching ActivitiesSmall group teaching51:005:00N/A
Guided Independent StudyIndependent study125:0025:00N/A
Total100:00
Teaching Rationale And Relationship

Lectures provide and in-depth presentation of theoretical model and required techniques, as well as further guidance on applying the analysis in outside-of-the-classroom economic situations.

Seminars are suited for discussion of the problems related to material taught in lectures.

Independent study will foster more in-depth understanding of the lecture material; and serve as preparation for seminars and assessment.

Assessment Methods

The format of resits will be determined by the Board of Examiners

Exams
Description Length Semester When Set Percentage Comment
Written Examination902A100N/A
Assessment Rationale And Relationship

The written unseen exam is the appropriate way to collect evidence of students’ understanding of the relevant concepts, and their ability to apply the concepts through solving problems that closely resemble those faced by the relevant business entities.

Reading Lists

Timetable