MKT1026 : Essentials of Marketing - Part 1
- Offered for Year: 2017/18
- Module Leader(s): Dr Elena Chatzopoulou
- Other Staff: Professor Christopher Ritson
- Owning School: Newcastle University Business School
- Teaching Location: Newcastle City Campus
|Semester 1 Credit Value:||10|
This module provides students with a comprehensive introduction to marketing, its key principles, core concepts. The range of concepts that students will be introduced to include consumer behaviour, market research, the 7P’s of marketing, and current issues. By the end of the module, students will be fully equipped with the knowledge and skills required to undertake the paired module MKT1028 Essentials of Marketing Part 2.
Outline Of Syllabus
Marketing Mix Decisions
Sector Specific Marketing
Contemporary Issues in Marketing
|Guided Independent Study||Assessment preparation and completion||1||30:00||30:00||N/A|
|Scheduled Learning And Teaching Activities||Lecture||16||1:00||16:00||N/A|
|Guided Independent Study||Directed research and reading||1||25:00||25:00||N/A|
|Scheduled Learning And Teaching Activities||Small group teaching||3||1:00||3:00||Seminar|
|Guided Independent Study||Independent study||1||26:00||26:00||N/A|
Teaching Rationale And Relationship
Lectures convey the key principles of marketing and give the opportunity for further discussion to take place. They provide the best format for introducing new theory, presenting illustrative case studies and stimulating, where appropriate, in-class discussion.
Formative assessment takes place as follows:
The recommended text for purchase has a companion web site where students can attempt MCQ exercises and monitor performance.
The format of resits will be determined by the Board of Examiners
|Written Examination||90||1||A||100||MCQ Exam|
|Module Code||Module Title||Semester||Comment|
Assessment Rationale And Relationship
The unseen exam encourages students to demonstrate their understanding of the subject area without recourse to notes or books. By making all questions compulsory students are forced to confront all aspects of the course material. Multiple choice exams are appropriate for testing a wide understanding of introductory level theory.