Module Catalogue 2014/15

BUS2017 : Introduction to Innovation and Technology Management

  • Offered for Year: 2014/15
  • Module Leader(s): Dr Neil Alderman
  • Owning School: Newcastle University Business School
Semesters
Semester 1 Credit Value: 10
Semester 2 Credit Value: 10
ECTS Credits: 10.0
Pre Requisites
Pre Requisite Comment

N/A

Co Requisites
Co Requisite Comment

None

Aims

This module provides a general introduction to a range of models, concepts and principles relating to the innovation process. It provides students with an understanding of the definition of innovation, its strategic importance and a range of managerial issues relating to the pursuit of innovation through product or service development and technology implementation in business. It provides both an internal organisational perspective on the innovation process and an external perspective on innovation through networks and collaboration. Emphasis is placed on conditions promoting innovation success and a critical assessment of their application in different contexts. The module aims to raise awareness of the pivotal role of innovation in the creation of competitive advantage and in delivering economic and social change. It sets the management of innovation and technology in its wider organisational and business context and highlights the importance of a critical approach to decisions about innovation and technology management.

Outline Of Syllabus

•Defining innovation and technology            
•Micro perspectives on innovation and technological change –product life cycles, dominant design
•Industry and macro perspectives on innovation and technological change – long waves and industry life cycles
•Who are the innovators? – individuals, small firms and large firms in the innovation process      
•Success and failure in innovation
•Innovation in services      
•Innovation strategy                                                      
•The resource based view                                                
•Creating and maintaining an innovative company environment                  
•Intellectual property                                          
•The new product development process
•Innovation in networks                                    
•Involving suppliers in product development
•Customer and user involvement in innovation                              
•User innovation
•Strategic alliances for innovation                                                
•The changing locus of innovation – moving down the value chain and integrated solutions      
•Managing the implementation of new technology: the role of IT in services
•Promoting innovation: policy, clusters and national systems of innovation

Learning Outcomes

Intended Knowledge Outcomes

1) To be able to assess alternative perspectives on the innovation process.

2)To be able to understand the strategic role of innovation in business.

3)To be aware of, and capable of applying, a range of established and emerging models for the management of innovation in manufacturing and service environments.

4) To develop an understanding of the role of innovation and technology strategies in organisational competitiveness and effectiveness.

5) To develop an understanding of the factors influencing the innovation process in an organisational context.

Intended Skill Outcomes

1) Ability to interpret the literature critically.
2) Ability to identify different facets of the innovation process.
3)Ability to assess different approaches to the management of innovation and technology in an organisational context.

Graduate Skills Framework

Graduate Skills Framework Applicable: Yes
  • Cognitive/Intellectual Skills
    • Critical Thinking : Assessed
    • Active Learning : Present
    • Literacy : Assessed
    • Information Literacy
      • Source Materials : Present
      • Synthesise And Present Materials : Assessed
  • Self Management
    • Planning and Organisation
      • Goal Setting And Action Planning : Present
      • Decision Making : Present
    • Personal Enterprise
      • Initiative : Present
      • Independence : Present
      • Adaptability : Present
  • Interaction
    • Communication
      • Oral : Present
      • Interpersonal : Present
      • Written Other : Assessed
    • Team Working
      • Collaboration : Present
      • Relationship Building : Present
  • Application
    • Commercial Acumen
      • Market Awareness : Present
      • Financial Awareness : Present
      • Business Planning : Present
    • Social Cultural Global Awareness : Present

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Guided Independent StudyAssessment preparation and completion174:0074:00N/A
Scheduled Learning And Teaching ActivitiesLecture241:0024:00N/A
Guided Independent StudyDirected research and reading120:0020:00N/A
Scheduled Learning And Teaching ActivitiesSmall group teaching121:0012:00N/A
Guided Independent StudyStudent-led group activity119:4019:40Group work.
Scheduled Learning And Teaching ActivitiesDrop-in/surgery10:200:20Group tutorials for help with group assignments.
Guided Independent StudyIndependent study150:0050:00N/A
Total200:00
Teaching Rationale And Relationship

The lectures introduce students to the main theories of and approaches to Innovation and Technology Management as it applies to both manufacturing and service activities. Students are introduced to some of the key debates and controversies in the subject area. Critical approaches to the literature are demonstrated through the lectures.

The seminars permit more detailed discussion of specific issues and case examples.

The group assignment provides the opportunity for the ideas and lessons obtained from the lectures and the literature to be applied in an analysis of a specific innovation or technology. The assignment is supported by a group tutorial.

Reading Lists

Assessment Methods

The format of resits will be determined by the Board of Examiners

Exams
Description Length Semester When Set Percentage Comment
PC Examination601A25Multiple Choice Exam.
Written Examination1202A502 sections: unseen short answer questions; and essay on seen choice of topic.
Other Assessment
Description Semester When Set Percentage Comment
Report1M25Group assignment 2,500 words.
Formative Assessments
Description Semester When Set Comment
Computer assessment1MFormative on-line assessment on Blackboard at the end of Semester 1.
Assessment Rationale And Relationship

The exam tests students' knowledge of the subject, and their ability to critically assess competing theories and perspectives. The MCQs assess breadth of knowledge of basic concepts and ideas. Short answer questions assess knowledge of specific topics in more depth. The 'seen' long essay question assesses depth of understanding of a central cross-cutting theme within the course. The group assignment tests students' ability to apply theory about the innovation process to the context of a specific innovation and requires original investigation of a range of academic and web-based sources.

Timetable

Past Exam Papers

General Notes

N/A

Note: The Module Catalogue now reflects module information relating to academic year 14/15. Please contact your School Office if you require module information for a previous academic year.

Disclaimer: The University will use all reasonable endeavours to deliver modules in accordance with the descriptions set out in this catalogue. Every effort has been made to ensure the accuracy of the information, however, the University reserves the right to introduce changes to the information given including the addition, withdrawal or restructuring of modules if it considers such action to be necessary.