National Innovation Centre for Ageing

Working with Businesses

Working with Businesses

Turning ideas into action

Whatever your business or organisation, the National Innovation Centre for Ageing (NICA) can help you innovate for an ageing society.

Through our public network, we can provide an understanding of potential customers and their needs.

Via our business network, we can identify partners to support the development of later stage prototypes. These can be tested and evaluated with the support of experienced researchers.

If you have the technical know-how, we'll help you accelerate your search for a route to market.

What our customers say

"Working with the National Innovation Centre for Ageing (NICA) has given us access to unique insights into the needs and aspirations of older people. This has helped us with the development of our new innovative housing services for older tenants. Crucially we have been able to design offerings based on evidence rather than potentially misleading assumptions and stereotypes."

Chris Munday Executive Director, Hanover Housing

 “Workshops facilitated by NICA and attended by Voice North participants provided us with valuable research and insights we would not otherwise have had access to. The knowledge we gained enabled us to re-evaluate our approach and align our target customer base to the right segment. Their unique combination of world class research skills specifically in the area of ageing and a pool of participants who expressed their thoughts and ideas has enabled us to make strategic and educated decisions and given a thorough understanding on where to focus.”

Jules Kirby, Director, PwC Consulting

 “Working closely with NICA and Voice North I held consultation sessions with groups of older people who were interested in giving feedback to the project.  It has been a rewarding and pleasurable experience. There is certainly a correlation between the amount of consultation and the success of outcomes.”

Jonathan Butters, Butters Innovation

Read the Case Study 

“Insights from older customers and research evidence have been key elements in the successful innovation of our new assistive technology matching service.”

Peter Gore, CEO, ADL Smartcare

Read the Case Study

 "Working with NICA gave me insights into the needs of older people, the use of our wellbeing monitor and a better understanding the ethics of passive monitoring and privacy.  A workshop with Voice North and a research project into the latest thinking on assistive technology were valuable contributions to our development programme.  The academic perspective added credibility to our successful funding bids.”

Dr Leonard Anderson, CEO, Kemuri


Speak to us and find out how we can work together to deliver your innovation cheaper, faster and with lower risk

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