Conferences and Events - Newcastle University Business School

Digital Marketing Debates

'Using Digital to Acquire and Interact with Your Customers'

Using a Computer Newcastle University Business School in association with Mobious are delighted to announce the first in a series of Digital Marketing Debates: ‘Using Digital to Acquire and Interact with your Customers’

Date: Wednesday June 3rd 2009

Time: 8am – 10.00am

Venue: Newcastle University Business School, Citywall, Citygate, St James Boulevard, Newcastle upon Tyne, NE1 4JH

The Digital Marketing Debates are a series of seminars and events focused on demonstrating how brands are using digital marketing channels. From customer acquisition; research; and brand awareness digital marketing is growing at such a rate Microsoft recently forecast that by 2013 the Web will replace TV as the main communication and entertainment medium in the household.

But just how are brands using this medium? With digital evolving faster than any other new marketing medium how do you keep on top of where the smart money is? How can simple digital mediums such as email marketing work for you? Can you use Social Networks to deliver a marketing message?

These and many other questions will be answered with real life case studies for major companies and digital marketing agencies.

Programme:

8.00am: Registration and refreshments

8.30am: Introduction from Kay Jones, Director of Marketing and Development,
Newcastle University Business School

8.40am: Iain Gibbons, Managing Director, Mobious

Email Marketing

8.55am: Emma Cordiner, Managing Director, Denalli

Recruitment and the Internet

9.10am: Tom Fotheringham, Online Marketing Manager, DFDS Seaways

Search Engine Optimisation

9.25am: Janet Ward, Lecturer in Marketing, Newcastle University

An Overview of Digital Marketing Opportunities and Challenges