photograph Business School MBA students win innovation award


Newcastle University Business School clinched the award for ‘most innovative idea’ at May’s MBA Sustainability Challenge, 2012, supported by Santander Universities.

The Business School’s MBA Sustainability Challenge attracted MBA students from across the UK.  The challenge gave them the opportunity to tackle a current issue faced by a corporation, putting into practice some of the valuable skills they have learnt during their time as a student.

This year’s challenge was set by retail giant Tesco: "Tesco has set a target to reduce the carbon footprint of its supply chain by 30% by 2020.

“Bearing in mind the wide range of products bought from nearly every country in the world, Tesco needs your ideas on how they can deliver on this target.”

Newcastle University Business School’s team provided a potential solution to Tesco’s challenge and presented their carbon trading idea to the judging panel.

The judging panel saw a selection of globally respected names in sustainability, debate which of the challengers should be awarded the prizes, which included: Helen Fleming, climate change director at Tesco Stores Ltd; Peter White, director for global sustainability at Procter & Gamble, and Nottingham Trent University’s professor of sustainable design and consumption, Tim Cooper. 

Newcastle University Business School was up against stiff competition from Lancaster University Management School, University of Strathclyde Business School, and Warwick Business School.  Students from Lancaster University Management School went on to claim the top prize, picking up £750.

 The coach for the Newcastle University Business School MBA team, Dr. Tyrone Pitsis said: “Winning the “Most Innovative Idea Award” in the 2012 MBA Sustainability is evidence that our MBA programme is about the importance of striving for big, innovative ideas that offer practical and pragmatic solutions to wicked (complex) problems.   I am extremely proud of our team: Alv Rasmussen, Diana Velarde Torres, Jenny Gillender, Matthieu Clauzure , and Prachi Unde.

“Winning the award is testament to our aim of offering students a new perspective on managing in today’s complex and uncertain environment.”

published on: 3rd May 2012