Newcastle University

Newcastle has been voted Britain’s friendliest city, followed by Liverpool and Manchester.

The Northern theme in the Travelodge survey of 5,500 people is being used as a boost to the World Cup bid.

Andrew Dixon, chair of the World Cup Bid core group, said: “This research really does confirm what we already knew, the Geordies embrace visitors to the city, and offer the friendliest face of any city in the UK.”