3rd International Cultural Trade Forum: Sustaining Creative Economies
East and West Perspectives in Creativity, Entrepreneurialism, Social Renewal and Trade
The conference follows on from ongoing discussions and partnership development with Beijing International Studies University (BISU) around establishing an international Forum with a focus on the creative and cultural industries.
Entrepreneurs and SME owners in the marketing of creative and cultural products
Aims and objectives:
To provide an understanding of the concepts of creativity, creative industries, creative personalities, creative/cultural/heritage organizations, and the cultural economy.
To enable participants to identify, analyze, discuss and debate the broad range of perspectives and practical issues concerning the nature of creativity, culture and heritage.
To encourage participants to critically evaluate the determinants of competitiveness stemming from understanding and effectively managing creativity (including their own) in the globalised business world.
To equip participants with the knowledge needed to improve their perspective about creative industries and cultural economies.
To enable participants to reflect on the processes of managing creative practices (including their own).
To debate the broad range of advantages for enterprise and national competitiveness through effective social renewal.
To provide a forum for critical engagement with the cultures, artefacts and anxieties of renewal through the creative industries.
To encourage participants to reflect upon the distinctive characteristics of cultural trade and creative products.
To allow participants to evaluate the main factors and bolstering mechanisms which will foster and develop creative and cultural industries.