Newcastle University

A team of students from Newcastle University Business School came third in the national final of the Chartered Institute of Marketing’s (CIM) ‘The Pitch’ competition, after their fresh thinking for a cardboard packaging firm.

Budding marketers from Newcastle University Business School, developed a creative media campaign for the British Printing Industries Federation (BPIF) Cartons as part of a UK-wide university challenge to the country’s most innovative, young minds. 

Team Nubiz, containing team members Benjamin Wong and Eugene Tay Yong Jun, presented their proposal about how social media channels could benefit BPIF Cartons in front of a panel of judges at the Carton Conference, in London.

The Pitch event is a national apprentice-style challenge for students to develop innovative campaigns and pitch them to a panel of leading industry judges. The Chartered Institute of Marketing (CIM) in conjunction with BPIF Cartons set a brief to look at using social media to promote the benefits of cardboard packaging.

The students have just finished their 2nd year BA (Hons) Marketing and Management degree at Newcastle University Business School.

Benjamin commented: “This Chartered Institute of Marketing (CIM) challenge has been an invaluable experience for us.

“While it's a shame we didn’t win, the feedback from industry delegates, the knowledge gained from working on the real-life brief, and the ideas shared between the nationwide teams has made the time we invested all worthwhile.

“The support from our tutors in the MA Marketing and Management degree has been invaluable in all this time, and we’re all proud to have come this far.”