Newcastle University

Adam Soliman graduated from Newcastle University Business School in 2009 with a BA in accounting and finance. Adam, who previously received great press coverage for his successful deal with Lakeland stores, has now taken his Charbrew brand to the next level with the announcement of a major sales deal with Sainsbury’s.

With the support and guidance from Rise Up, Adam formed Charbrew, a specialist tea brand, in 2009. Adam has gone from one success to another. Having finished runner up at the Enterprise Challenge 2010
and investing his winnings straight back into the business, he received backing from Tyneside Entrepreneur Dr Tony Trapp, an ex-David Goldman Visiting Professor who set up the ABC Fund (Ambition
Belief Courage) in order to support new businesses like Charbrew. After only one year of trading, Charbrew then went on to scoop a sales deal supplying Lakeland stores around the UK. Adam then triumphed at the Blueprint Awards, which highlighted his true determination to succeed.

Charbrew is now being stocked in several major retailers including Lakeland, TK MAXX, TJ MAXX in America and more recently Sainsbury’s. His recent deal with Sainsbury’s now means Charbrew products are being stocked in over 400 supermarkets. It is contracts like these which will enable Charbrew to increase brand awareness and we wish Adam all the success with his business.

If you are a graduate of the Business School, like Adam, and would like to tell us your news, please visit our Alumni pages; they are full of information on how to ‘get involved’ and what benefits and services are available to all of the School’s alumni.

To read an interview with Adam Soliman and to keep up to date with Rise Up and other success stories you can sign up for the Rise Up newsletter, which can be found by clicking here.