Digital Marketing Debates
Newcastle University Business School’s Digital Marketing Debates focus on demonstrating how companies are using digital marketing channels to promote their brands. Used for customer acquisition, research, and brand awareness, digital marketing is growing at such a rate that Microsoft recently forecast that by 2013 the web will replace TV as the main communication and entertainment medium in the household.
But just how are brands using this medium? With digital evolving faster than any other new marketing medium, how do you keep on top of where the smart money is? How can simple digital media such as email marketing work for you? Can you use Social Networks to deliver a marketing message?
The Digital Marketing Debates will provide answers to these and many other questions, with real-life case studies featuring major companies and digital marketing agencies.
These events are free and open to all, but require pre-registration. To find out more please contact Ruth Warwick at bsevents@ncl.ac.uk
Last updated 11 January, 2012 © 2012 Newcastle University