Arts, Business and Creativity MA

 

 

Course code: 4093F/4093P

Programme overview

This Arts, Business and Creativity MA programme provides an entrepreneurial education for creative graduates who are thinking about starting-up, developing, and managing a business or freelance career in a creative industry.  The programme has been created by the Business School in conjunction with the School of Arts and Cultures and key stakeholders from the creative industries. It examines the theoretical aspects of creativity and the creative industries within their social, cultural, economic, political, and, increasingly, international contexts. At the same time, the programme provides students with a setting to start-up a business and to engage on real projects with local/regional stakeholders.

The Arts, Business and Creativity MA was developed in response to the increasing demand for creativity in practice from strategists, managers, entrepreneurs, and government policy makers worldwide. Key decision makers within business and government recognise the vital importance of the Creative Industries and the Creative Business sector in regeneration and the economic growth of region and whole nations. Graduates within this field are very much in demand.

Who is the programme for?

This programme has been designed specifically for individuals with some experience of, or interest in, the creative industries. It is aimed at those wishing to turn their artistic and creative talents to a viable career or business start-up, or for those involved in developing and growing enterprises within the sector. The programme has been developed in conjunction with industry practitioners and is taught by a team of academics with strong linkages to regional organisations and extensive professional backgrounds in the business world.

Professional skill development

On a professional level, students will develop applied skills in:

  • the formulation of business, marketing and promotional plans suitable for use within the creative industries
  • the development and application of advanced management tools and techniques to support profitability, sustainability, and growth within the context of commercially creative work
  • decision-making, critical thinking and an ability to act autonomously in planning and implementing projects at a professional level
  • strategic and creative thinking, recognising the need for change and the ability to proactively manage this change

 

 

 

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