Sam Waterfall
Programme Studied: BA (Hons) Financial & Business Economics
Year of Graduation: 1998
Current Job Title: Senior Marketing Consultant
Current Company: Healthy Marketing Team
Brief description of career since graduating…
Client side FMCG Marketing and New Product Development with Procter & Gamble, Boots The Chemist and Kraft Foods.
Your current role: What are your responsibilities, what is a typical day like, what are the highs and lows of the job?
While the Healthy Marketing Team is based in Central London, my days can be spent anywhere from Moscow to Kuala Lumpur to Saigon to Copenhagen. Our consultancy is in demand globally by the world’s leading food & beverage businesses as we help position their brands and new launches for success.
There are many highs: My role has enabled me to work with many of the world’s leading brands, to work at the cutting edge of innovation and to travel the world. I’ve been privileged to speak at many international conferences including delivering the opening keynote at the 8th World Food Technology & Innovation Forum in Rotterdam in 2009. Last year we worked in 29 countries and I spent over 13 days up in the air.
When on the ground we have to perform. Consultants are expected to be at 100% as soon as they arrive -whether they’ve just stepped off the night flight or ‘fresh’ from an all night analysis. We take the rough with the smooth.
I founded Interview Doctor to transfer my marketing skills earned in the service of major brands to enhance the careers and lives of individuals. What started as a helping hand for my friends has grown to become an international, full service professional CV writing and interview preparation consultancy. We’ve now guided the careers of FTSE100 Board Directors and Fortune 500 CIOs – literally helping thousands of people around the world to move to the career of their dreams.
What are your main memories of your time at the Business School?
In a strategy class we were asked to analyse the car industry. I remember constructing a ‘killer’ PowerPoint presentation…. The kind that would make me cry these days… but back then in 1997 it was smokin’ hot.
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