Newcastle University

Dual Award in Advanced International Business Management and Marketing

The Dual Award (MSc/MSc) in Advanced International Business Management and Marketing is a highly unique degree programme, delivered by two academically renowned European Universities– Newcastle University Business School and the University of Groningen.
This collaborative approach provides students with the opportunity to:

• study a distinctive and internationally focused curriculum in business, management and marketing
• study at two highly respected and traditionally focused Universities
• gain a postgraduate dual award (MA and MSc) degree enabling participants to prepare for and/or further develop a successful career in international business and management
• live in two of Europe’s most exciting and friendly cities

Programme Overview

The Dual Award in Advanced International Business Management and Marketing aims to provide participants the opportunity to engage with the issues experienced by internationally orientated organisations. Within this context, attention is paid to the comparative analyses of countries, institutions, cultures and the strategic decision making of companies operating within this environment. More specifically, the programme aims to provide candidates with:

• An ability to apply their knowledge and understanding of international business management to complex issues, both systematically and creatively
• A deep knowledge of marketing theories, including advanced skills in the analysis of markets in an international context
• An understanding of how to improve the quality of management, leadership and business practice within international organisations
• An opportunity to conceptualise real world problems using analytical frameworks drawn from marketing, international marketing and international business theory
• An ability to critically evaluate these issues within the context of the activities of businesses, government and non-governmental organisations

Who is the programme for?

The degree has been designed for individuals who aspire to a career in international business management and will practically prepare students for a range of positions in international, multinational or transnational companies. Participants will understand how to analyse the markets in different countries and will develop a ‘sharp eye’ for the processes within which multinational enterprises operate.

The programme will also provide participants with the expertise appropriate to a management career in the not for profit sector.

On a practical level, you will develop an understanding of and applied skills in:

• multi-stakeholder perspectives in respect of the strategic management challenges bought about by increased globalisation including: the implications of international organisation (merger/acquisitions and alliances); relationships between Headquarters and subsidiaries and international aspects of corporate governance
• The international aspects of financial management and the associated financial risks of international business
• The implications of leadership and top management team composition for managing within, and across national borders
• An advanced knowledge of analytical frameworks and tools useful for the measurement and explanation of market performance and consumer behaviour
• Critical analysis in the context of the activities of business, government and non-government organisations

Programme structure

The programme is modular in structure, comprising 180 credits which are studied on a full time basis over a period of 17 months. Students will undertake Semester one at the Faculty of Economics and Business at the University of Groningen and Semester two at Newcastle University Business School. Supervision for the dissertation is managed jointly across the institutions, but participants will be given the choice as to which University to undertake their dissertation. You will be allocated a supervisor from each University (regardless of which institution you choose), and you will also be supported by workshops run jointly by both Universities during this period.

Semester One – Undertaken at the University of Groningen

Module title

Advanced International Economics and Business

Advanced International Business

Advanced International Management

Advanced International Financial Management

Research Methodology for International Business and Management

Semester Two – Undertaken at Newcastle University Business School

Module title

International Marketing

International Brand Management

International Marketing Communications Management

Customer Relations Management

Marketing Research for Dual Award

Role of Business in Society - Issues and Challenges

Semester Three – Provided jointly by Newcastle University Business School and the University of Groningen

Module title

Dissertation

Please note - the modules listed above are for 2011/12 entry and may be subject to change

Teaching and Learning

We pride ourselves on ensuring that students get a high level of personalised attention. Similarly, learning is seen as a three way partnership between yourself, your fellow participants and the academic staff within the schools, bringing a truly international dimension to the student experience. Participants learning will also be enriched by the culturally and academically diverse experience of living and studying at two Universities and in two different countries.

The programme is practically orientated, with participants being taught via a mixture of seminars, traditional lectures, group work and skills based exercises. Case studies are used extensively, providing participants with examples of ‘real’ work based situations.

Assessment is managed through a combination of coursework, examinations, presentations and business focused projects.

The programme is taught in English at both institutions.

Entry Criteria

Candidates should normally hold an upper-second class honours degree (2:1 classification or above), or international equivalent in a related subject area. No prior work experience is required or assumed.

Candidates whose native language is not English will also require an IELTS score of 6.5, with no element below 6.0

How to Apply

Admissions for the Dual Award in Advanced International Business Management and Marketing programme are coordinated via the University of Groningen. For further information on how to apply please visit www.rug.nl/howtoapply

Related Programme of Interest:

Dual Award in Advanced International Business Management