Newcastle University

MSc International Marketing (CIM accredited)

Programme description

Organisations are becoming increasingly aware of the importance of understanding what their customers want and therefore the necessity to develop products and services that meet their needs and aspirations. Organisations which place the customers at the forefront of all decision-making and take a marketing-led approach are able to create competitive advantage and build brand loyalty.

This programme provides opportunities for students to acquire a thorough understanding of marketing theories and how to apply them to real-world business challenges. It specialises in marketing within an international context, including the rapidly developing issues surrounding global communications and brand management.  The degree is recognised by the Chartered Institute of Marketing (CIM), one of the world’s leading international bodies for marketing and business development.

Who is the programme for?

The programme is aimed at graduates of all disciplines who wish to study a commercially focused postgraduate programme, recognised by one of the world’s leading professional bodies.

Professional skill development

On a professional level, students will develop skills in oral and written communication, teamwork, qualitative and quantitative data analysis, market analysis and self-management.

Programme structure

The programme is modular in structure, comprising 180 credits, which are studied on a full-time basis. All students will take the following compulsory modules (160 credits):

Compulsory modules (160 credits):

• NBS8045 International business environment (10 credits)
• NBS8506 Principles of marketing (10 credits)
• NBS8507 International marketing (10 credits)
• NBS8508 Market analysis (10 credits)
• NBS8509 International brand management (10 credits
• NBS8510 International marketing communications management (10 credits)
• NBS8514 Marketing research (20 credits)
• NBS8512 Dissertation in marketing (60 credits)
• NBS8227 Analysis of Company Accounts (10 credits)

Optional modules selected from the following (20 credits):

• NBS8055 Exploring e-business (10 credits)
• NBS8102 Management and the new media (10 credits)
• NBS8213 Managing design and product development (10 credits)
• NBS8225 Performance and decision management (10 credits)
• NBS8236 Customer relations management (10 credits)

Student profile

Marie Voigt, Germany

Graduated from MSc International Marketing in 2008

‘The modular programme on MSc International Marketing was exactly what I wanted to do. All modules seemed to me as a good mix for gaining international marketing expertise. I decided to study at Newcastle University Business because of the module outline, the quick online administration process and my affinity with the North East of England. The University was also recommended by lecturers that I talked to in German universities. I enjoy the international interaction between students from all over the world and I really like how the lecturers have adapted to it. They speak in a very understandable way so that the non-native speakers can also understand them.’

Entry Requirements

Candidates are required to hold a minimum upper-second class honours degree or international equivalent.

Applicants whose first language is not English require IELTS 6.5 or equivalent, with no less than 6.0 in any element.  Pre-sessional courses in English language are provided by the University and successful completion of these may be a condition of entry.

Fees

Fees per academic year 2012-13

UK/EU: full time £8,500
International: full time £15,900
Please refer to our Tuition Fees section for information about changes to fees and fee discounts.

Funding and Finance - MSc International Marketing

• Course Code: 5145
• Further information about MSc International Marketing
• Postgraduate Funding opportunities
• How to apply

Related Programme of Interest:

Dual Award in Advanced International Business Management and Marketing