Publication:

A Structural Equation Model of Customer Satisfaction and Future Purchase of Mail-Order Speciality Food (2006)

Author(s): Mai LW, Ness MR

    Abstract: Abstract Analyses the relationship between satisfaction with mail-order speciality food attributes, overall satisfaction, and likelihood of future purchase using a structural equation model. The results indicate that customer satisfaction is associated with both service and product features of mail order speciality food.

      • Date: 2006-01-01
      • Journal: International Journal of Business Science and Applied Management
      • Volume: 1
      • Issue: 1
      • Pages: 1-13
      • Publisher: International Journal of Business Science and Applied Management
      • Publication type: Article
      • Bibliographic status: Published

      Keywords: Customer satisfaction, re-purchase intentions, speciality mail order food, structural equation modelling