Publication:

The mainstreaming of Fair Trade: a macromarketing perspective (2006)

Author(s): Moore G, Gibbon J, Slack R

      • Date: 01-12-2006
      • Journal: Journal of Strategic Marketing
      • Volume: 14
      • Issue: 4
      • Pages: 329-352
      • Publisher: Routledge
      • Publication type: Article
      • Bibliographic status: Published
      Staff

      Dr Jane Gibbon
      Senior Lecturer in Accounting