The student shopper: Segmentation on the basis of attitudes to store features and shopping behaviour (2002)

Author(s): Ness M, Gorton M, Kuznesof S

      • Journal: British Food Journal
      • Volume: 104
      • Issue: 7
      • Pages: 506
      • Publisher: Emerald Group Publishing Ltd.
      • Publication type: Article
      • Bibliographic status: Published

      Dr Matthew Gorton
      Reader in Marketing, Joint Head of Marketing, Operations and Systems Group