Geographical origin as a branding tool for agri-food producers (2005)

Author(s): Tregear A, Gorton M

      • Journal: Society and Economy
      • Volume: 27
      • Issue: 4
      • Pages: 399-414
      • Publisher: Akademiai Kiado Rt.
      • Publication type: Article
      • Bibliographic status: Published

      Dr Matthew Gorton
      Reader in Marketing, Joint Head of Marketing, Operations and Systems Group