An evaluation of marketing practices and market orientation in the Bulgarian wine industry (2004)

Author(s): Zaharieva E, Gorton M, Lingard J

      • Journal: Post-Communist Economies
      • Volume: 16
      • Issue: 2
      • Pages: 229-243
      • Publisher: Routledge
      • Publication type: Article
      • Bibliographic status: Published

      Dr Matthew Gorton
      Reader in Marketing, Joint Head of Marketing, Operations and Systems Group