Tangible and intangible store image attributes in consumer decision making: The case of fast food restaurants (2005)

Author(s): Mamalis S, Ness M, Bourlakis M

      • Journal: WSEAS Transactions on Information Science and Applications
      • Volume: 2
      • Issue: 10
      • Pages: 1705-1714
      • Publisher: World Scientific and Engineering Academy and Society
      • Publication type: Article
      • Bibliographic status: Published
      • ISSN (electronic):