Integrating market orientation and competitive benchmarking: A methodological framework and application (2006)

Author(s): Haverty M, Gorton M

      • Journal: Total Quality Management and Business Excellence
      • Volume: 17
      • Issue: 8
      • Pages: 1077-1091
      • Publication type: Review
      • Bibliographic status: Published

      Dr Matthew Gorton
      Reader in Marketing, Joint Head of Marketing, Operations and Systems Group