Newcastle University

Introduction:

Anders has been employed as a Teaching Fellow in Marketing at Newcastle University Business School since October 2011. His primary teaching interests are within the area of marketing, with a specific focus on consumer behaviour. His main research interests include consumer decision-making, consumer psychometrics and retailing.

Qualifications:

BSc, MSSc, Ph.Lic. (Umeå), PhD (Ulster).

• Wappling A, Farley H, Armstrong G, Slater P. Influences on Consumer Evaluations of Product Bundles in the Northern Ireland Food Retail Market. In: The European Institute of Retailing and Services Studies (EIRASS) Conference. 2010, Istanbul, Turkey.
• Wappling A, Strugnell C, Farley H. Product Bundling Strategies in Swedish Markets: Links to Business Orientation and Perceived Effects on Consumer Influence. International Journal of Consumer Studies 2010, 34(1), 19-27.
• Wappling A, Strugnell C, Farley H. Food Bundling in Northern Ireland Supermarkets. In: The British Academy of Management (BAM) Conference. 2009, Brighton, UK.
• Wappling A, Strugnell C, Farley H. Prevalence of Food Bundles in Northern Ireland Supermarkets. In: The European Association for Education and Research in Commercial Distribution (EAERCD) Conference. 2009, Guildford, UK.
• Wappling A, Marell A, Gärling T. Differences in Evaluations of Bundled and Unbundled Products. In: The European Institute of Retailing and Services Studies (EIRASS) Conference. 2007, San Francisco, California, USA.
• Wappling A, Marell A, Gärling T. Prevalence of Product Bundles in Selected Swedish Markets. In: The European Institute of Retailing and Services Studies (EIRASS) Conference. 2006, Budapest, Hungary.