Klaus joined the Business School in March 2010, having previously served at the University of Vienna's Department of Business Administration and the Nottingham University Business School. He holds a Ph.D. in Marketing and obtained the venia docendi (Habilitation - Dr. habil.) in Business Studies.
His research relates predominantly to the field of services marketing where he focuses on service failure/recovery-related issues. Characteristic of his work is its quantitative orientation and the examination of cross-cultural variations where appropriate. His work has appeared, amongst others, in the Journal of Service Research, Journal of Services Marketing, and the British Journal of Management.
Head of the Marketing Subject Group
Member of the Business School's Executive Board
Member of the Research and Ethics Committee
Member of the Policy and Resources Committee (PARC)
Chair of the Marketing Subject Board of Studies
Dipl.-Bw. (FH), M.A., Ph.D., Habilitation (Dr. habil.)
2004-2009 Assistant/Associate Professor, University of Vienna (Austria)
2003-2004 Lecturer, University of Nottingham (UK)
2002 Management Consultant, Accenture, Kronberg (Germany)
Academy of Marketing UK
European Marketing Academy (EMAC)
German Academic Association for Business Research (VHB)
German, English
- Service Failure/Recovery
- Service Experiences
- Service Innovation
- (Service) Branding
- Customer Dis/Satisfaction
- Sustainable Consumption
Klaus regularly reviews manuscript submissions for a number of academic journals (e.g., Journal of Retailing, Journal of Service Research, Journal of Business Research, European Journal of Marketing, International Marketing Review, International Business Review, Managing Service Quality, Journal of Interactive Marketing and Journal of Consumer Behaviour) as well as for various scholarly Marketing Conferences (e.g., European Academy of Marketing Conference, Academy of Marketing Science Annual Conference, and Academy of Marketing Conference). In addition to this, he acts as an ad hoc reviewer for research grant applications submitted to the Austrian Nationalbank (OeNB).
Module leader and teaching contribution to:
- Essentials of Marketing - Part 1 [BA/BSc]
Module leader and/or teaching contribution to:
- Marketing Research [MSc]
- Strategic Marketing [MBA]
- Research Methods [DBA]
- Core Readings in Management and Business Studies [PhD]
- Research Designs in Management and Business Studies [PhD]