Newcastle University

Research Interests

Social reponsibility.
Marketing research
Multivariate analysis
Direct marketing
Consumers attitudes to food quality issues

Esteem Indicators

1) Invited Member of Panel of Experts, June 2002, Institute of Mediterranean Agriculture of Zaragoza, Zaragoza, Spain. Invited to join three-person team of experts from Universities of Pamplona (Spain) and ENITA (France) to design new 5-day advanced course June
2002: Recent Developments in Agro-food Market Research Techniques.
2) MCB Publications Awarded Literati Highly Commended Award 2005. Miles, S., et al. (2004) “Public worry about specific food safety
Issues” British Food Journal, 106 (1), 75-85.
3) Member Project Advisory Board 2005 -. RES/0510/7234 SINER-GI Strengthening International Networks and Research on Geographical Indications European Commission Concerted Action.
4) Associate Editor of Journal of Agricultural Economics, 2007 -.

Undergraduate Teaching

AEF209 Research Methods for Marketing and Business ML
AEF308 Analytical Techniques for Marketing ML
AEF310 Direct Marketing ML

Postgraduate Teaching

AEF801 Research Methods and Project Management
AEF809 Direct Marketing ML
AEF835 Quantitative Techniques for Marketing ML
HASS805 Quantitative Methodology: Multivariate Analysis, 8 hours

• Mai LW, Ness MR. A Structural Equation Model of Customer Satisfaction and Future Purchase of Mail-Order Speciality Food. International Journal of Business Science and Applied Management 2006, 1(1), 1-13.
• Lamprinopoulou C, Tregear A, Ness M. Agrifood SMEs in Greece: The role of collective action. British Food Journal 2006. , 108(8), 663-676.
• Tregear AEJ, Ness MR. Discriminant Analysis of Consumer Interest in Buying Locally Produced Foods. Journal of Marketing Management 2005,21 1-2 19-35.
• Mamalis S, Ness M, Bourlakis M. Tangible and intangible store image attributes in consumer decision making: The case of fast food restaurants. WSEAS Transactions on Information Science and Applications 2005, 2(10), 1705-1714.
• Krystallis A, Ness M. Motivational and Cognitive Structures of Consumers in the Purchase of Quality Food Products. Journal of International Consumer Marketing 2004, 16(2), 7-36.
• Fotopoulos C, Krystallis A, Ness M. Wine produced by organic grapes in Greece: Using means - End chains analysis to reveal organic buyers' purchasing motives in comparison to the non-buyers. Food Quality and Preference 2003,14 7 549-566.
• Frewer LJ, Hunt S, Brennan M, Kuznesof S, Ness M, Ritson C. The views of scientific experts on how the public conceptualize uncertainty. Journal of Risk Research 2003, 6(1), 75-85.
• Frewer LJ, Miles S, Brennan M, Kuznesof S, Ness M, Ritson C. Public preferences for informed choice under conditions of risk uncertainty. Public Understanding of Science 2002, 11(4), 363-372.
• Ness MR, Mai LW. Customers' Satisfaction and Future Purchase of Mail-Order Speciality Food in the UK. Journal of Food Products Marketing 2000, 6(1), 1-10.
• Ness MR, Mai LW. Canonical correlation analysis of customer satisfaction and future purchase of mail-order speciality food. British Food Journal 1999, 101(11), 857-870.
• Ness MR, Mai LW. Perceived benefits of mail-order speciality foods. British Food Journal, 100 (1), 43009 1998.
• Ness MR, Mai LW. Consumers' perceptions of mail-order speciality food. Journal of Marketing Management, 13 (7), 705-725 1997.
• Alataway AA, Ness MR, Gowing JW. Public attitude towards wastewater reuse for irrigated agriculture in Saudi Arabia. WIT Transactions on Ecology and the Environment 2011, 145, 9pp.
• Midmore P, Francois M, Ness M. Trans-European comparison of motivations and attitudes of occasional consumers of organic products. In: 5th Final QLIF Congress in conjunction with the 3rd International Congress on Food and Nutrition. 2009, Antalya, Turkey.
• Ness M, Gorton M, Kuznesof S. The student shopper: Segmentation on the basis of attitudes to store features and shopping behaviour. British Food Journal 2002, 104(7), 506.